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https://www.youtube.com/watch?v=AM_I26euLiA



 (1) video 


01_PS_Using Curves in Photoshop for Better Lighting and Color
S1: Welcome to our first in a more advanced series of Photoshop tutorials. Here we'll
talk about some interesting settings and techniques that will get you more
acquainted with Photoshop in general. Let's talk about Curves. Curves is a setting in
Photoshop that allows you to get richer tones and colors in your pictures.

S2: To start, we've opened up our usual coffee image here, and we'll click on the
Image drop down, then Adjustments, then Curves. Also you can hit Control + M at
the same time.

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S3: Doing this will open up the Curves window, which looks like a neat graph chart.
In the middle you should be seeing a line going from bottom left to top right.

S4: If you want to apply a quick preset, which will set the settings for you, you can
click the drop down and change from Default to other settings in the list. Setting the
preset to Color Negative (RGB) changes some things here which we'll explain.

S5: As you can see, the individual values on the chart have changed. The original
black line is still the same, but each individual color has been changed. This is a
permanent way to change the values of the image, but if we wanted to make it
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something a little less permanent and tweak the settings as we edit our image, we
can make a new layer by going to Layer, New Adjustment Layer, and Curves. This will
allow us to have our own Layer that we can edit the properties of in the Properties
Window.

S6: So over here in our Properties Window you can see that we can edit our Curves
just like the image edit we were doing before, but it is not permanent as we can hide
and unhide the layer using the eye button next to the Layer.

S7: The main thing to take away from Curves is reading the histogram and placing
points. We can place points on the histogram so we can change the color changes
anywhere in the image, based on the dark spots, or the lighter spots of the image. As
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you can see on our image, the shadows and highlights of our image aren't very great,
so we can edit our colors without much interference.

S8: So if we put one point in the middle, one point on the end and one point on the
beginning, we can change the colors and alter them in subtle, or more advanced
ways. Curves help out many Photoshop Users with images that have bad contrast or
bad lighting. Use Curves next time you have an image that needs tweaking! It's one
of the most powerful tools in Photoshop's arsenal.

Page 4

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02_PS_Adjusting Brightness, Contrast, and Exposure to Improve Lighting
S1: Welcome to our second tutorial in our advanced line of Photoshop tutorials. This
time we'll talk about some features that are similar to Curves but do things in a more
individual way: Brightness, Contrast, and Exposure.

S2: Just like before, we'll start out with our image available. As before, we could alter
the image from the Image drop down, and Brightness/Contrast under the adjustments
but we'll create a new layer using Layer, then new adjustment layer, then
Brightness/Contrast. That way we can adjust without permanently changing the image.

Page 1

S3: Once in the adjustment layer, we can see that we have a brightness slider, and a
contrast slider. Tweak your image using these settings. Left is less brightness, making it
darker, right is more making it lighter. Negative contrast washes out the colors, while
positive contrast makes the colors stand out more, but it can make shadows too dark.

S4: Next, we'll add an exposure layer. Go to Layer, New Adjustment Layer, then
Exposure Layer.

Page 2

S5: Doing this you can see we have more sliders here. The Exposure slider going from
negative to positive can darken and lighten the image much like the previous layers.
Offset itself changes the absolute light and darkness in the image, so treat that option
with care.

S6: Gamma correction allows you to add and subtract gamma (general lighting) to the
entire image. It starts out at 1, and going left adds more gamma, while going right
subtracts gamma.
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S7: Using all these options allows you to tweak the image as you see fit, so you can
m

03_PS_Make Photos Pop and Change Colors with Hue Saturation Adjustments
S1: Welcome to the third advanced tutorial in our Photoshop series. We'll be talking
about the Hue and Saturation Layer, which works similar to our other layer and
adjustment tutorials. Here I have my image open from before.

S2: To setup a hue and saturation layer, just like before, we'll go to Layer, New
Adjustment Layer, then put a new Hue and Saturation layer down on top of the original
image.

Page 1

S3: So with Hue and Saturation, we can see that we can adjust the layer's colors (hue),
the saturation (how deep the colors are, or how light they are, to grayscale), and
lightness (how dark or light in general the image is).

S4: In an image, you can make the colors much more vibrant by sliding the saturation
more to the right than usual. Here we can see our coffee image stand out much more
visually.

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S5: And if we change the hue towards more of a red spectrum, we can get the coffee
image to be very strong in color indeed.

S6: Use the lightness slider to make sure that things aren't too bright, as extremely
vibrant color can be akin to looking into the sun for some viewers of your images.

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04_PS_Photoshop Project 1 Create Web Banner Ads
S1: Welcome to our fourth tutorial in our advanced series. This time we're going to go
with a more exercise-focused approach, to help you get more acquainted with what a
client wants and needs for their projects. Today's exercise: Creating Web Banner Ads for
a client. There are many sizes that a client needs for their projects, and when doing web
banner ads, you may need to do all or some of them. We'll go over the industrystandard so that way you can make the banners needed for your projects. The first size
we'll go over is the Large Leaderboard. It's 970 by 90 pixels. To start, we'll create a new
image, and change the Width to 970, then the Height to 90. That'll give us the
dimensions of the image we want.

 (4) video 



S2: We'll create a simple white background here, then apply a quick text ad. Make sure
your text is in black so it shows up on the background. Write “10 Apples for 3.99”. To
center the text on the banner, go to Select, Select All, then hit the center layer option
just below the main menu here.

Page 1

S3: From there, add an image of an apple. Here I've added a quick image of an apple
I've found on the net to both sides of the banner to give it more of a friendly look.

S4: And if we were to be finished here, this would be the first type of ad we would have
to create for our client. Next, let's create a Half-Page Ad, which is a 300 pixel by 600
pixel version. First, save our image as a PSD.

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S5: Now, change our image to a 300 x 600 canvas. Go to Image, Canvas Size, and change
the inches drop down to Pixels. Here, type in 300 width, 600 height.

S6: You'll notice our apples and our text is now strangely off screen, and our
background isn't fully white. We'll fix all of that, and show you how to continue to make
other sizes of Ads.

Page 3

S7: If you'll notice, the apple images aren't exactly gone, they're just “off-screen” to the
image's canvas. Let's bring those apples to the top and bottoms of our image now.
Then, let's use the paint bucket Icon on the left, and fill in our white background again.
Remember to click the correct layer, which should be the first layer in your order. If it
helps, name your layers so you can remember which is which.

Page 4

S8: Now that we have our white background again, what about our text? For that, let us
change the spacing by pressing Enter on certain parts of the text. Here at apples should
do it. Move the text onto the canvas, and resize the text as necessary. For vertical text, I
like to use centered text under the paragraph tab of the Font properties to give it a
more pleasing aesthetic.


 S9: And there you have it - we have a new ad that we can save as a separate PNG or
JPEG from our original apple ad. From here, we can create all the rest of the industrystandard ad sizes: 160 x 600, 120 x 600, 336 x 280, 300 x 250, 728 x 90, 468 x 60, 200 x
200, and 250 x 250. See if you can make apple ads for each one of them!

Page 5

 (5) video

 



05_PS_Photoshop Project 2 Design YouTube

S1: For our next project design tutorial, we'll work on creating some great YouTube
Channel art for yourself, or for any clients using Photoshop. Let's get started with the
correct size for YouTube Channel Art. Open a new file, and then set the width to 2560
and the height to 1440.




S2: As you start off here, you can see that there is a lot of space for you to create some
good channel art. What I recommend here is starting out with the theme of your
channel or your client's. Is it a science channel? Is it a space theme? You'll need a good
background here to show off the tone and mood of the channel in question. Let's
assume space is the theme here.



                                          Page 1
S3: I've gone and grabbed a freebie space background here and imported it into the
image. With this, we can have a nice canvas of art to build the YouTube's mood and
image from. Our imaginary space YouTube is called “Deep Cosmos” so let's create a
great text effect to show off the name of the channel. First, create your text, make it
large enough to be visible, and set the color by clicking the color part of the properties
window, then clicking a part of the image.



S4: Then we'll go into Layer Blending options, give it a stroke, then a quick inner glow
effect. I've also used a different font here to give more of a unique look here. The type
of font is up to you.

                                          Page 2
S5: I also recommend stacking the text on the right, so the rest of the art can breathe
and show off the theme for the channel. Add more text (in a more readable font,
probably not cursive) for what the channel is used for (Space Exploration) and any extra
social media links. I'd not use any more than two fonts on your images as well, as it is a
design error to use too many different fonts.




S6: And this will create a very basic YouTube channel art that will evoke a great wonder

 (6) video


 

06_PS_Photoshop Project 3 Design a Facebook Advertisement
S1: In our next Project Design Tutorial, we'll go over how to make a Facebook Ad.
Facebook ads are similar to the industry-standard ad designs, so we'll go over the basics
really quick and then design an ad in a standard size. Single ads are the easiest type to
do, as the other options Facebook gives you for ads are multiple image ads, video ads,
and a few more. As before, we want to open a new image with the correct size. The
standard Facebook ad size is 1200 pixels by 618 pixels. Let's open an image with this
size now.

S2: From here, we'll create an image that really pops for our audience. Let's say we are
creating an image for a seafood company. Let's go grab an image of some great lobster
dinner.

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S3: On top of that, maybe you want to make the image have something that stands out
for your audience. So adding some text that implies that the dinner is irreplaceable or
you can't find it anywhere else is to create that type of “rarity” that clients want their
products to have. This is not necessarily true of every ad you make, but a nice quip or
message about the product you're advertising will help with the ad itself.

S4: We'll add that in and then we'll touch up the image by adding a quick inner glow
filter, and adding more of a vignette look to the dinner by making the glow dark, but
only around the inside edges of the image.
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S5: After that, you're done and ready to continue making more ads for Facebook pages!

07_PS_Photoshop Project 4 Design a Facebook Page Cover
S1: In this Project Design Tutorial, we'll go over how to make a Facebook Cover Page.
Facebook Cover Pages are similar to our YouTube Cover Pages, in that you can make
them as expressive as you or the client wants. As before, we want to open a new image
with the correct size. The standard Facebook cover page size is 851 pixels by 315 pixels.
Let's open an image with this size now.

S2: From here, we'll do as we did before, and create something a little more exciting
like our YouTube cover image. Let's make this one about science, and grab a picture of a
laboratory background.

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S3: Make sure if you use images you get them from approved sources. No one wants to
use copyrighted images in someone else's project. Here we'll add some text, as well as
maybe some other social media URLs in our image to give the impression that the page
is outside of Facebook as well.

S4: Once you've got the look right, it's just as simple as YouTube cover pages. One more
thing, if you want to get the ratios right for mobile, make an image that is 640 pixels
wide by 360 pixels tall.

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S5: After that, it's really easy to make more cover pages as you see fit, as well as make
sure to save everything as a PSD so you can edit the cover page in case there's errors.

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https://www.youtube.com/watch?v=AM_I26euLiA

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There's a reason why a lot of affiliate marketing googles and self-proclaimed online marketing experts have been talking up video marketing. It seems that they won't shut up about it.

This has become some sort of mantra or running gag, depending on how you look at the situation. While as the old saying goes, where there is smoke, there is fire. There's a reason behind the hype.

It is not just exaggeration and it is not just overinflated estimates. This excitement about video marketing stems from the fact that it absolutely works but here's the twist. You have to know what you’re doing for it to work.

Still, it is worth mastering because every single day you’re losing money if you're not marketing with video. If you’re unclear as to how exactly you’re missing out here are the eight key reasons why you need to step up to this very powerful marketing method.

Of course, these are just eight most important reasons. There are actually countless reasons why you should include at least some videos in your marketing efforts.

 

 

 

 

 

 

 

 

 


If you don't have a brand, you're basically playing the online marketing game to lose. When people see whatever it is you're using for marketing they can instantly conclude that they can get the same stuff elsewhere.

That does not give you a competitive advantage. It doesn’t put you in a great position. When people feel that they can get your stuff from a thousand other places on the Internet, they probably are not in a rush to buy whatever it is you’re promoting. It doesn't get any simpler than that.

When you use video marketing to build a brand, you do whatever it is you are promoting, whether it’s your conversion platform or your marketing brand as you push one affiliate product after another, people would sit up and pay attention. What you’re really selling is your expertise and credibility.

That's give you a competitive advantage. You’re not just another faceless marketer in the crowd, you're not just an easily replaceable two-bit player.

 

 

 

 

 

 

 

 

 


Not only can marketing videos help you brand by making your value proposition stand out, it’s also able to do this fairly quickly.

You only need to get a few high-quality niche videos to spread widely among your target audience members for the word to get around. You're the one with the quality video. Your competitors can’t even step up.

This gives you a very important strategic tool to distinguish your brand voice and this can go a long way in justifying higher prices as well as distinguishing your marketing platform from everybody else’s.

 

 

 

 

 

 

 

 

 

 

 

 

 


When you watch a video, you’re not just watching images. The images themselves are already sending you powerful signals, but the voice, the sound, even the music in the video all combine to connect with the viewer on an immediate human level.

 In fact, videos’ amazing ability to tell stories can go a long way in connecting with people where they are most vulnerable: The emotional level. Whether you’re trying to persuade people rationally or you're trying to pull on heartstrings, video gives you a lot more opportunities and a lot more tools and flexibility than text or graphical ads.

 

 

 

 

 

 

 

 

 

 

 

 

 


If you spend a lot of time, effort, and resources marketing primarily via video, you immediately stand out from most of your competitors because they often shy away from video production.

They think it’s too expensive, they think it might not work, they believe in all sorts of myths regarding the disadvantages of video. This form a very formidable anticompetitive world that separates you from the rest of the players in your niche.

They’re afraid to go where you are. You have the advantage and you have to use this very carefully and effectively so as to reach more of your target audience members and push your brand really hard.

 

 

 

 

 

 

 

 

 

 

 


When you market through video spokesperson marketing videos, you get a chance to address your target audience personally. They see your face. You’re making eye contact through your video.

They can see your tone of voice. You’ll be able to send a lot of signals to them so as to appear more approachable. They feel that they can put a face to the brand. They cannot say the same as far as your competitors are concerned.

Your competitors are just competing via articles, blog posts, SEO. You on the other hand, are real person in the minds of your target audience members. This gives you a tremendous competitive advantage.

They feel that they can relate to you. There are more opportunities for them to connect with you on an emotional level because you’re putting yourself out there.

Your competitors on the other hand, are hiding behind text. It’s too easy to write them off. It’s too easy to conclude whatever they bring to the table is generic and can be found elsewhere.

 

 

 

 

 

 

 

 


When somebody is making a video presentation and they call the viewer to action, it’s harder to resist. Assuming that the video has an amazing script and assuming that the video does a decent job laying the foundation for the sale, it’s harder to resist the call to action. Oftentimes, it hits you at the gut level.

The video clearly explains what the benefits are. It also walks you through the emotional implications of your obtaining those benefits. It is no surprise that video calls to action are more likely to generate a sense of urgency in the mind of the viewer. They’re more likely to conclude that “they need” the product or service you’re offering.

Compare this with a text call to action. Maybe the reader is distracted. Maybe the reader really wants to solve the problem, but somehow, somewhere your text call to action simply didn’t use the right wording. Whatever the case may be, there are just so many things that can pop loose and end up losing the sale.

 

 

 

 

 

 

 

 

 


The great thing about video is that you’re able to tell a story at one level and connect with the viewer on an emotional level. In other words, you get to work on your prospect both in terms of rationality, reasonableness, and logic as well as through their emotions. This gives your video story a harder emotional punch than a chart that people can read to go through the benefits that a product brings to the table.

A chart is lifeless. It speaks to reason and logic. As powerful as those may be, when you get the same information presented in a story by a flesh and blood human being looked directly at you and speaking to you in emotional tones, you cannot help but open up.

You cannot help but pay attention. This is more likely to resonate rather than you reading through stuff. Maybe you have the time, maybe you don’t, maybe things connect in your mind and you’re willing to buy or you just have better things to do. With video, emotions and information appeals are more potent.

 

 

 

 

 

 

 

 


Let me tell you, I've been doing content marketing for a long time. Getting people to sign on the dotted line or rip out their credit cards through the use of blog posts and content is a marathon. You don't convert them the first time, to try to get them on your mailing list.

Once they’re on your mailing list, you then send an update after update directing them to one blog post after another. Ultimately, once they become familiar with your value proposition, maybe they would buy something.

While this is a very powerful sales conversion process, video marketing speeds things up. If you’re able to tell a complete personal story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like they know your product already or like your product enough after they’ve become familiar with it.

Whatever the case may be, you Turbocharge the conversion process because you’re hitting your prospect on so many levels with so many different signals.

You’re communicating with your voice, you’re reaching out through emotional and verbal signals in your video, you’re also presenting what would otherwise be dry facts in the most potent form of human to human interaction: The story.

Let me tell you people can read a story, but it's doesn’t have strong of a punch when somebody is reading you the story and they’re guiding you emotionally through the twists and turns of the story with their voice. Keep the eight reasons above in mind if you are still on the fence regarding video marketing.

Video marketing has been called the killer marketing path of the Internet age and for good reason. People have been making a killing with video marketing because it truly integrates with all the other ways you can promote products, services, and ideas online. It is able to achieve so much in such little time compared to other forms of marketing.

Most importantly, video marketing enables you to build a brand that your competitors really cannot touch. That's really the bottom line because the one key competitive advantage you get is that there are so many misconceptions regarding the cost, effectiveness as well as the specific complete details of video marketing.

As you probably already know, you need to have a plan when you’re doing video marketing. Otherwise, it’s going to be very easy for you to blow through thousands of dollars and will have very little to show for. Your competitors know this.

They probably have tried it before. Maybe they tried once, got burned and they quit. Use this to your competitive advantage. You know better. You know that if you have a solid video marketing plan and you know how to create the right videos and get it in front of the right eyeballs at the right time you get the right results.

 

Unfortunately, if you were to jump into video marketing with both feet with absolutely no clue, you probably blow through a lot of money. You probably will experience the same negative results that scared of your competitors.

Thankfully, you can use a very powerful video marketing blueprint to put together a video marketing strategy that can produce the results you’re looking for. This video marketing resource doesn't just focus on traffic. It doesn't just focus on video production.

Put simply, it doesn't just focus on the things that everybody else is talking about. Instead, this video marketing mastery blueprint walks you through the whole process from selecting a niche, finding the right type of video to produce, learning from your competitors, and giving you ideas on how to produce videos audience members will find compelling.

Video in itself is not magical. Just because you come up a video doesn’t necessarily mean that you are going to make $1 million. It doesn’t work that way. You have to make the right video appealing to the right audience to market to them at the right time in the right sequence so you get the right results.

That's a lot of planning. That’s a lot of attention to detail. This is not the kind of thing you just figure that out on your own. There is nothing intuitive about this.

Highly effective video marketing is only possible when somebody has been around a block. Only somebody who has made their fair share of mistakes and blunders can point you in the right direction as far as what your video should target, how you should craft your videos, and how you should scale up and fine tune your video creations.

Click here to get on the inside track of creating effective videos that are truly persuasive. There are too many low-quality videos flooding YouTube. They are not making money for anybody.

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(Insert your Front End Offer URL)

 

Email #5

Subject:

Modern Video Marketing… This is your last chance to upgrade...

Modern Video Marketing… Going once… going twice...

Modern Video Marketing… upgrade while you still can!

 

[FIRST NAME],

Have you had a chance to take a look at the video upgrade to the text-based guide you recently purchased?

If you haven’t grabbed the upgrade yet, you need to do it RIGHT NOW… This is the last email I’ll send you, and if you don’t upgrade now, you’ll miss out on this low cost video training...

>>>LINK TO UPSELL SALES PAGE

Who should get the video training?

If you’re a visual learner, the video version makes it a wonderful training experience. Although the guide you just purchased leaves no stones unturned, if you want to be sure you see results as fast as possible, you need to get the video version.

Not only will you see results faster, but you’ll make sure you stick to your plan and in many cases, you’ll get even BETTER results by following the video upgrade.

How many videos are there?

There are 10, high-quality, in-depth videos that cover everything you’ll find inside the text-based version of the guide…

How is this different than the EBook version of the training?

Although the material covered is the same, it’s done in a format that makes it much easier for you to learn and start making things happen as quickly as possible.

It’s proven that most people struggle and ultimately give up with text only guides. THIS upgrade gives you the best chance for success and will pay for itself extremely quickly.

In what format is the training delivered?

You’ll get 10 high-quality videos in MP4 format that you can download and view anytime you want.

How much is this?

First off, ‘cost’ is the wrong word… This upgrade is an investment that will pay for itself many times over. If you close this page and try to come back later, I cannot guarantee that price won’t be higher or that this will even still be available to you.

Is there a guarantee?

Of course. You get a FULL 30 days to make sure this is for you. If for any reason, or no reason at all you’re not 100% satisfied with what’s inside, simply send me an email, and I’ll refund every penny of your tiny investment…

No questions asked.

How do I get INSTANT ACCESS to the training now?

To upgrade to the video version along with the Fast Action Bonus MP3’s, click the link below now…

>>>LINK TO UPSELL SALES PAGE

To Your Video Marketing Success!

[YOUR NAME]

 

 

BE SMARTER THAN ANYONE ELSE AND BECOME A MILLIONAIRE VERY FAST. IT IS POSSIBLE ONLY BY VIEWING THIS ASTONISHING VIDEO COURSE.

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